Here's something you do not see everyday, an original 1969 true first edition Betty Crocker's pie chart cookbook. This is the hardcover book that was published in 1969 by Golden Press that carry the pie shape cover with different photo within each one of the six slice in the pie chart. Originally published in red cloth as you see here and carry the Betty Crocker's image on the back side of the book. This book is in near mint condition, it look as good as it was when it was first purchased in 1969.
Blurb on the back side of the book:
"The cookbook with the difference and that difference is Betty Crocker." More than 1600 success-guaranteed recipes for today homemaker- for her family, for her friends. A brand-new cover to cover revision that completely updates Betty Crocker's Picture Cookbook- a best-seller for more than two decades. All of your favorites plus new recipes, new full-color photographs, new step-by-step pictures.
Here, in "the cookbook with the difference," are the world's most thoroughly tested recipes- the happy and proven result of more than three years of intensive developing, checking and rechecking in the Betty Crocker Kitchens and in homes all across the United States.
Origins of Betty Crocker:
So how was our beloved Betty Crocker born? In 1921, her name was borrowed from retired Washburn Crosby Co. executive William Crocker, whose surname was paired with "Betty," a name perceived as warm and friendly. Her signature, the same one still used today, came straight from the hand of a company secretary who won a contest. Her voice on the national radio show The Betty Crocker School of the Air was embodied by 13 different actresses. In 1936, her face was morphed from all of the women in the company's Home Service Department. Over the next 75 years, her look was transformed to keep up with the times.
Betty Crocker has come to mean more than just the face of a campaign. Her cookbooks ushered women through society's changes, dealing with Depression-era food budgets, the introduction of convenience foods, and the dual-income family's need for easy recipes. In 1945, she was voted the second most popular American woman-right after Eleanor Roosevelt. There are people today who believe Betty is alive and well, tucked away in some test kitchen, stirring up a perfect batch of brownies.
Susan Marks has found Betty Crocker so interesting that she wrote a book called Finding Betty Crocker: The Secret Life of America's First Lady of Food (Simon & Schuster, 2005). She also produced a documentary based on her book, drawing on the General Mills archives for research. "Right from the start, Betty was a mother figure, friend, confidant, and mentor all rolled up together," she says. "Generations upon generations trusted in Betty because her advice and recipes were actually good."
Price: $1,000.00
